Our defining principles

  • Journalism is not dead, and it will never die.
  • It’s not about creating new journalism, but rethinking the basis of journalism itself. It’s about rebuilding.
  • Self criticism is necessary to recover credibility.
  • Journalism needs to regain its social function, its civic duty.
  • Technological change has disrupted the chain of production and its added value. Business models change, but the profession itself changes too.
  • Technology is a means to an end. It can be a great tool for better journalism, but, in order to explore it, research, creativity and will are needed.
  • Journalism doesn’t exclusively belong anymore to its institutions and companies.
  • We are concerned about how traditional journalism companies struggle to find profitable business models. We want to help explore new paths.
  • For quality journalism to exist, journalists need appropriate legal and labour conditions.
  • We don’t know how journalism will be in the future, because we’re the ones that will reinvent it.

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