Archived entries for economic

Entrepeneur profiles: FronteraD

FronteraD was launched one year ago. This online media project diferentiates itself from the rest by refusing to compete in the daily race. Instead FronteraD publishes new content weekly, focusing on quality and topics away from the usual mainstream media coverage. Two of their features have been awarded recently.

The initial project was a paper magazine, but after 6 years of planning they decided to focus their efforts on the online version, which was ready in just a year. Besides advertising, revenue comes through donations from readers, a model very much like Periodismo Humano, a similar project.

Jose Luís Toledano, Managing Director of FronteraD, thinks that a journalist that is thinking of becoming an entrepeneur should “invest time and effort in an appropiate content management system, look for a good financial partner, have luck, don’t give up. And guarantee the economic survival of the project for at least 2 years before taking it to the market”.

Key data:

  • Start-up costs: 70.000€
  • Years of planning: 6 when the project was a paper magazine with online version. When it was reduced to just an online magazine, 1 year.
  • Years to profit: 3 (planned in 2012).
  • Staff at launch: 6 plus freelance collaborators.
  • Staff today: 4 plus freelance collaborators.
  • Next step: Keep improving fronterad.com and launch a paper magazine.

Changes in the next BCNMediaLab

Sadly, Vicent Partal will not be able to talk at the next BCNMediaLab. But in his place we’ll have the chance to listen the story of Pilar Riaño and Christian de Angelis, two experienced journalists who previously worked for Expansión, that in March of 2010 launched Modaes, an economic news website focused on the fashion and retail markets. In its few months of existence Modaes has already become a reference in its market.

Journalists & entrepeneurs

BCNMediaLab: Journalists-EntrepeneursDate:Tuesday, December 21st
Time: 19:30h
Place: 37 Grados (Av. Roma/Comte Borrell)

Since 2007, thousands of journalists have lost their job. More than 5.000 are currently unemployed. The layoffs in media companies, traditional or not, are constant. There are almost no new job openings, and when they happen, the working conditions are poor. What’s the solution?

In the next BCNMediaLab we want to discuss an option that is increasingly popular among journalists: to become entrepeneurs. Journalists are building online micro news sites, social networks, independent audiovisual production companies, PR and communication agencies… Fortunately, there is a growing.number of examples.

Powerful initiatives like Politico and ProPublica in the US or Cuarto Poder, Periodismo Ciudadano or Bottup in Spain, have shown that the figure of journalist-entrepeneur is possible. Even Jeff Jarvis has launched the Center for Entrepreneurial Journalism. Hundreds of journalists are not waiting anymore for the media to provide them with a job. They invent one for themselves.

Is it possible to be a journalist-entrepeneur today in Spain? What kind of knowledge and resources are necessary? Which ideas are more likely to succeed? and to fail? Is it a viable option for anybody, or only for a few?

We have invited four journalists-entrepeneurs to answer this and other questions, and to tell us their own experiences:

  • Vicent Partal: is the founder and managing director of Vilaweb and it’s considered a pioneer in online and digital media in Catalonia. Before founding Vilaweb he worked as a journalist in El Temps, Diari de Barcelona, TVE, Cataluña Radio, el Punt and La Vanguardia.
  • Christian de Angelis y Pilar Riaño: In march 2010 they launched Modaes, an economic news website focused in the fashion market that has become a reference in the market in its few months of activity. They both used to work for Unidad Editorial economic newspaper, Expansión.
  • Valentí Sanjuan: Journalist, founder of cine.cat, responsible of the tweetpeli.org (collaborative movie made by twitter users) and the online TV and radio program Vist i no Vist, which was previously broadcasted by Catalunya Radio.
  • Andreu Caritg and Oriol Solé: journalists, co-founders of Patabrava.com, one of the first university-oriented social networks in Spain, founded in 2002, and with more than 300.000 users today.


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