Archived entries for Medialab

The role of print: Mark Porter

Mark Porter is the former Creative Director of The Guardian, and responsible of the 2005 redesign, one of the more important redesign projects in newspapers of the last decade. Mark works now as an independent editorial design consultant in London.

The physical qualities of the printed object will ensure that print continues to be valued in the future. Reading a printed magazine or newspaper is a tactile, immersive experience of a different order to anything the digital world can offer. But the speed, convenience and interactivity of digital mean that print can not compete as a mass communication medium.

I expect print to become a niche, with enhanced production values, concentrating on long-form journalism and high-end imagery. For newspapers, this means publishing less frequently, with higher quality, and charging more. There will always be an audience that takes pleasure in print, but it will be an increasingly small one. Printed newspapers and magazines will have to become luxury products in order to survive.

In february 24th, the BCNMedialab will host a meeting around the future of print media. Join here.

And what will be the role of print?

Date: February 24th
Time:
19.30
Place:
37 Grados (Av. Roma / Comte Borrell)

When organizing the third BCNMediaLab event we started asking ourselves: how will be the newspapers and magazines of the future? What will be their role in a news ecosystem dominated by real time, ubiquity and overload of information? We are seeing how press companies join digital natives, but also digital companies that decide to venture into paper. Newspapers and magazines are still born in paper form, like the catalan newspaper ARA, or the local magazine Barcelonés, defying the voices that keep claiming that paper is dead.

It was the journalist Philip Meyer who dared to say exactly when the newspapers will die, in his book The Vanishing Newspaper: 2043.

In the United States at least 166 newspapers ceased operations since 2008, but there are still 1.600 published daily. In Spain, the 4 major newspapers have reduced their staff by 39% since 2003, and there has been more than 2.000 layoffs since the economic crisis started.

With all these data, we asked ourselves: What will be the role of paper? How will be the newspapers and magazines of the future? To whom will they be addressed? Will they remain influential? Will they even be daily? What will drive us to buy a paper publication when we have digital, interactive platforms at our fingertips? To get answers to those questions, we have invited:

  • Louis-Charles Tiar, editor of Barcelonés and Madriz: two young projects with a clear bet for paper and diferentiation.
  • Antoni Maria Piqué, journalist and PDD by IESE. He’s a consultant in Newsroom Organization and Integration and Editorial Development. He has managed or participated in projects in more than 100 newspapers, from 55 companies and 23 different countries in Europe and America. He worked in La Vanguardia and was the editor of the Diari de Tarragona. He’s also associate teacher in the Universidad Internacional de Cataluña. He writes about media and journalism in the blog Paper Papers.
  • And José Sanclemente, economist and managing director of Imagina Media, a media consulting company. Until 2002 he was member of the board in the Grupo Zeta. He was president of the AEDE (Spanish Newspaper Editor Association), and promoter and founder of the free newspaper ADN. He writes on his blog, Entre medios.

Perfiles emprendedores: FronteraD

Hace un año aparecía FronteraD, un proyecto informativo online cuya marca de distinción era el trabajar con una periodicidad semanal, desmarcándose de la actualización constante de otros medios online y centrándose en contenido propio y de calidad. Dos de sus reportajes han resultado premiados recientemente.

La idea inicial era sacar al mercado una revista en papel, pero al cabo de 6 años de planificación y trabajo se decidió centrar los esfuerzos en sacar al mercado la versión online, que estuvo lista en un año. Además de la publicidad, también han adoptado el modelo de financiación vía donaciones, similar al que posee Periodismo Humano.

Para Jose Luís Toledano, Director de FronteraD, un periodista que esté pensando en sacar un proyecto propio debería “afinar en el gestor de contenidos, buscar un buen socio financiero, tener suerte, no desfallecer. Y sacar el proyecto al mercado cuando tenga garantizada la supervivencia económica durante al menos dos años”.

Datos clave:

  • Costes de puesta en marcha: 70.000€
  • Años de planificación: 6 cuando el proyecto consistía en una revista en papel con versión online. Cuando se optó por tener sólo versión online, 1 año.
  • Años hasta conseguir beneficios: 3 (en 2012).
  • Staff en el lanzamiento: 6 más colaboradores.
  • Staff hoy: 4 más colaboradores.
  • Siguiente paso: Continuar mejorando fronterad.com y lanzar una versión en papel de la revista.

Entrepeneur profiles: FronteraD

FronteraD was launched one year ago. This online media project diferentiates itself from the rest by refusing to compete in the daily race. Instead FronteraD publishes new content weekly, focusing on quality and topics away from the usual mainstream media coverage. Two of their features have been awarded recently.

The initial project was a paper magazine, but after 6 years of planning they decided to focus their efforts on the online version, which was ready in just a year. Besides advertising, revenue comes through donations from readers, a model very much like Periodismo Humano, a similar project.

Jose Luís Toledano, Managing Director of FronteraD, thinks that a journalist that is thinking of becoming an entrepeneur should “invest time and effort in an appropiate content management system, look for a good financial partner, have luck, don’t give up. And guarantee the economic survival of the project for at least 2 years before taking it to the market”.

Key data:

  • Start-up costs: 70.000€
  • Years of planning: 6 when the project was a paper magazine with online version. When it was reduced to just an online magazine, 1 year.
  • Years to profit: 3 (planned in 2012).
  • Staff at launch: 6 plus freelance collaborators.
  • Staff today: 4 plus freelance collaborators.
  • Next step: Keep improving fronterad.com and launch a paper magazine.

Perfils emprenedors: FronteraD

Fa ara un any va aparèixer FronteraD, un projecte informatiu online que es distingeix per treballar amb una periodicitat setmanal, desmarcant-se de l’actualització constant d’altres mitjans online i centrant-se en contingut propi i de qualitat. Dos dels seus reportatges han resultat premiats recentment.

La idea inicial era treure al mercat una revista en paper, però al cap de 6 anys de planificació i treball es va decidir centrar els esforços a treure al mercat la versió online, que va estar llista en un any. A més de la publicitat, també han adoptat el model de finançament viadonacións, , similar al que posseeix Periodismo Humano.

Per a Jose Luís Toledano, Director de FronteraD, un periodista que estigui pensant en crear un projecte propi hauria de “afinar en el gestor de continguts, buscar un bon soci financer, tenir sort, no rendirse mai. I llançar el projecte al mercat quan tingui guarantida la supervivència econòmica durant almenys dos anys”.

Dades clau:

  • Costs per posar en marxa el projecte: 70.000€
  • Anys de planificació: 6 quan el projecte consistia en una revista en paper amb versió online. Quan es va optar per tenir només versió online, 1 any.
  • Anys fins a aconseguir beneficis: 3 (en 2012).
  • Staff en el llançament: 6 més col·laboradors.
  • Staff avui: 4 més col·laboradors.
  • Següent pas: Continuar millorant fronterad.com i llançar una versió en paper de la revista.

Changes in the next BCNMediaLab

Sadly, Vicent Partal will not be able to talk at the next BCNMediaLab. But in his place we’ll have the chance to listen the story of Pilar Riaño and Christian de Angelis, two experienced journalists who previously worked for Expansión, that in March of 2010 launched Modaes, an economic news website focused on the fashion and retail markets. In its few months of existence Modaes has already become a reference in its market.

Canvis en el proper BCNMediaLab

Lamentablement, Vicent Partal ens ha comunicat que no podrà assistir al proper BCNMediaLab. Però en el seu lloc tindrem l’oportunitat d’escoltar l’historia de Pilar Riaño i Christian de Angelis, dos periodistes procedents d’Expansión que en març de 2010 van llançar Modaes, una web de informació econòmica especialitzada en moda que ha aconseguit ser una referència per al sector en molts pocs mesos.

Cambios en el próximo BCNMediaLab

Lamentablemente, Vicent Partal nos ha comunicado que no podrá asistir al próximo BCNMediaLab. Pero en su lugar tendremos la oportunidad de escuchar la historia de Pilar Riaño y Christian de Angelis, dos periodistas procedentes de Expansión que en marzo de 2010 fundaron Modaes, una web de información económica especializada en moda que ha conseguido ser una referencia para el sector en muy pocos meses.

December 21st: Journalists & entrepeneurs

Journalists Entrepeneurs Finally, it’s time for the second BCNMediaLab meeting. It will be on Tuesday, December 21st, at 19.30h in the bar 37 Grados in Barcelona.

Journalists & entrepeneurs: In the next BCNMediaLab we want to discuss an option that is increasingly popular among journalists: to become entrepeneurs. Journalists are building online micro news sites, social networks, independent audiovisual production companies, PR and communication agencies… Fortunately, there is a growing number of examples. What kind of knowledge and resources are necessary? Which ideas are more likely to succeed? and to fail? Is it a viable option for anybody, or only for a few?

We have invited four journalists-entrepeneurs to answer this and other questions, and to tell us their own experiences.

After the debate, do not leave so fast and join us for a Christmas beer in 37 Grados. Please, sign up here. See you on Tuesday 21st at 19.30.

Meanwhile, keep an eye on this blog as we will collect some ideas about this topic.

21 de desembre: Periodistes Emprenedors

Periodistes emprenedors Arriba el moment de convocar la 2ona trobada del BCNMediaLab el proper dimarts 21 de desembre a les 19.30 hores al bar 37 grados de Barcelona.

Periodistes Emprenedors: en aquesta propera edició del BCNMediaLab reflexionarem sobre una opció per la que cada vegada més periodistes estan optant: convertir-se en emprenedors. Crear micro-mitjans online, xarxes socials, productores independents, agències de comunicació… Afortunadament, cada vegada hi ha més exemples. Què es necessita? Quines idees tenen més possibilitats de triomfar i quines de fracassar? És una opció viable per a qualsevol o només per a uns pocs?

Hem convidat a quatre periodistes i emprenedors que ens explicaran les seves pròpies experiències, i respondran a aquestes i altres qüestions.

Després del debat, no marxeu tan ràpid i farem una cervesa nadalenca al 37 grados. Registreu-vos aquí. Us hi esperem el proper dimarts 21 a les 19.30 hores.

Mentre arriba aquest dia, aquest blog anirà recollint algunes idees al voltant d’aquest tema.



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